Clearwater Marine Aquarium – From Local Treasure to Global Experience

The Problem:

CMA needed more than awareness—they needed emotional reach and digital traction to expand donor support and engagement.

The Remedy:

With Tentra, we built emotionally-driven, omnichannel storytelling that connected globally.

What We Did:

- Centered campaigns on Winter the Dolphin - Activated via Meta, YouTube, and programmatic - Targeted supporters using behavioral signals

The Outcome:

- 🌊 67% increase in site traffic

- 💙 2.4M video views

- 🐾 41% donor growth Q/Q

- 🔁 Self-learning loop powered future campaigns

Why It Worked:

We didn’t market. We moved people. And we used smart tech to do it.