Decoded California – Precision Prevention for Gen Z

The Problem:

Outdated campaigns weren’t connecting with at-risk youth. Generic messaging missed Gen Z entirely, especially in high-risk areas like San Mateo County.

The Remedy:

We used Tentra to create hyper-targeted, youth-first campaigns delivered across Snapchat, Twitch, YouTube, and CTV.

What We Did:

- Unified behavioral + geo data - Deployed peer-resonant messaging - Launched across high-attention channels

The Outcome:

- 🚀 6.2M digital impressions in 10 weeks

- 📱 40% video completion rate

- 📍 Hyperlocal delivery without media waste

- 🔄 AI-optimized in real time

Why It Worked:

We spoke their language. We used their platforms. And we let data drive every decision.