Remedy 365 x CityCenter – Media That Rebuilt Momentum
- Rosie H.
- Jul 25
- 1 min read
The Problem:
MGM’s $9B CityCenter development was under fire. Public sentiment was low due to construction delays, economic pressures, and skepticism around launch viability. The clock was ticking: CityCenter needed to shift perception and drive bookings fast.
The Remedy:
Remedy 365 engineered a 90-day, high-stakes media campaign to reposition CityCenter as the future of Las Vegas. From cross-platform buying to brand partnerships, we rewired media strategy for maximum recall and measurable demand.
What We Did:
🔁 Activated $25M in cross-channel media across digital, OOH, TV, print, and international markets
🎥 Secured a 3-hour Discovery Channel special viewed by 20M+ U.S. households
🌐 Partnered with Condé Nast + the Today Show to drive national coverage + real-world conversions
🤝 Built joint campaigns with LVCVA, Southwest Airlines & hotel partners to multiply impact
The Outcome:
🚀 77M campaign impressions (1 in 4 Americans recalled it)
🏨 +20% increase in room bookings after national press coverage
💰 $1B in media value generated through earned & leveraged placements
🔄 Full-funnel strategy delivered under 90 days with zero wasted spend
Why It Worked:
We flipped the narrative, connected emotionally through premium content, and used precision planning to turn doubt into demand. Remedy 365 doesn’t buy media. We engineer impact.
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